Located within the rolling landscape of Lincolnshire Wolds, Louth is an example of a unique Georgian market town, containing a rich history the town centre has suffered from declining footfall following COVID and local demographics. Whilst the town is little known outside Lincolnshire it is home to many independent stores and food retailers and the weekly market is located within the town centre, selling a range of locally produced and sourced goods. 

East Lyndsey District Council appointed Heta Architects and Liz Lake Associates to develop ways to improve and rejuvenate the town which struggles with sustainable transport and accessibility, digital connectivity and an aging population, many shoppers now travelling to nearby towns such as Grimsby and the City of Lincoln.

By carrying out sequential analysis and stakeholder engagement, an overarching narrative was collated that celebrates what is special about Louth, focusing on improving and amplify these unique assets. A tangible action plan was developed to deliver interventions across governance, place branding and experience, improvements to public realm, strategic asset re-purposing and an enriched mix of high street uses to realise the area’s strategic ambitions and a thriving town centre.